Guiding Sales with Precision through Expert Clinical Research Sales Consulting:
The Critical Gear in Your Growth Machine!
Whether you're launching your first business development strategy or fine-tuning a growing sales engine, I help clinical research vendors and site networks align sales with delivery, compliance, and operations—so you can grow with confidence.
With over 35 years in sales and deep industry experience, I understand what it takes to sell in a highly regulated, relationship-driven field like clinical research.
I launched ACG-Clinical to bring fractional sales leadership and consulting to organizations that need results—but not full-time overhead.
Important Announcement:
We're Evolving!
We're excited to share that Armani Consulting Group will gradually be rebranding to ACG-Clinical, a specialized division of Armani Consulting Group.
This transition reflects our deep commitment to the clinical research industry, where we've built trusted relationships and expertise over the past 17 years. The new ACG-Clinical name better aligns with our focus on serving research sites, site networks, technology companies, and CROs within the clinical research vertical.
We look forward to continuing our partnership with you as ACG-Clinical, bringing specialized sales consulting and fractional CCO services to advance clinical research innovation.
For any questions about our rebranding, please reach contact us at sergio@acg-clinical.com
“Business is like a giant game of chess: you have to make strategic moves, and learn quickly from your mistakes.” - Richard Branson
About
our company
At ACG-Clinical, we help clinical research vendors win more business from sponsors and CROs. Whether you're a research site competing for study awards, an IRB expanding your sponsor/CRO relationships, or a clinical technology company seeking faster market adoption, we provide the sales strategy and commercial leadership you need to grow sustainably.
Founded on the belief that great businesses shouldn’t have to guess their way through growth, we partner with lean teams to create clarity, confidence, and momentum in their sales efforts.
With deep experience in clinical research sales leadership, supporting go-to-market strategy, and team development, I act as a trusted advisor, a fractional commercial leader, and a coach all in one—whatever you need to take the next step.
What We Believe:
Sales should be simple, structured, and human.
Your size shouldn’t limit your potential.
You don’t need a huge team to win big—just the right strategy.
If you're ready to grow with intention, we’re here to help you do it right.
Our Mission:
At ACG-Clinical, our mission is to empower startup and growth-stage companies in the clinical research industry to achieve sustainable revenue growth through tailored sales strategies, expert coaching, and hands-on commercial leadership. We exist to bring structure to chaos, clarity to strategy, and momentum to businesses ready to scale.
Our Services
Whether you're a research site looking to attract more sponsors, an IRB looking to grow your footprint, a technology vendor needing a refined sales approach, or a small CRO building your business development team, ACG-Clinical’s tailored clinical research sales consulting solutions will help you achieve measurable results without the cost of a full-time commercial leader.
Project Based Packages
Structured support for specific business goals.
Our project-based engagements are designed to deliver high-impact outcomes with clear deliverables and timelines. Perfect for startups and lean teams who need to move fast with expert guidance.
Popular packages include:
Sponsor Relationship Jumpstart – Identify target sponsors, develop sponsor outreach strategies, set up opportunity tracking, and get sponsor engagement tools + training.
CRM + Sales Ops Setup – Build a system that works: workflows, reporting, proposal templates, and team adoption.
Sales Strategy & Playbook – Define your competitive advantages for sponsors, develop your sponsor outreach process, create winning messaging, and walk away with a customized Vendor Sales Playbook.
Let’s discuss scope and customize each project to your unique needs.
Monthly Support Packages
Let us be your ongoing partner in sales growth.
For teams ready to scale, retainer packages offer consistent access to expert support without the cost of hiring full-time leadership. Whether you need a thought partner or a fractional commercial lead—we’ve got you covered.
Retainer options range from:
Light-touch coaching and strategy check-ins
Targeted lead generation and sales ops support
Full fractional CCO services, including pipeline management, GTM strategy, and client-facing leadership
We’ll tailor a plan based on your goals, stage of growth, and level of support needed.
About Your Team
Hi, I'm Sergio Armani—founder of ACG-Clinical / Armani Consulting Group.
I bring 35 years of sales experience to your business—27 years as a frontline sales professional and 8 years in sales leadership—with the last 17 years focused exclusively in the clinical research industry. Throughout my career, I've sold for and led teams at leading research site networks, IRBs, clinical research technology companies, and RWE data providers.
This hands-on experience gives me a unique perspective on commercial challenges throughout the clinical research ecosystem. Whether you're site-side or vendor-side, I understand your market from multiple angles and the specific growth obstacles you face.
I founded ACG-Clinical / Armani Consulting Group after recognizing a critical gap:promising clinical research vendors and service providers with tremendous potential often struggle to develop scalable sales systems without the resources for a full commercial team. I bridge that gap by delivering executive-level commercial expertise with the focused attention only a dedicated consultant can provide.
Throughout my career, I've consistently met ambitious revenue targets and helped develop sales teams that achieve their goals through effective management and strategic leadership. I don't believe in cookie-cutter solutions—your business deserves a customized strategy. Whether defining your go-to-market approach, coaching your sales talent, or building your repeatable sales engine, my objective remains the same: enabling your organization to grow intentionally and sustainably.
Let's build something exceptional—together.
FAQ’s
Q: How can sales consulting help my research site?
A: Research sites face unique challenges in attracting sponsors and CROs. My clinical research sales consulting helps sites effectively communicate their value proposition, develop sponsor relationships, and create sustainable growth strategies that highlight your site's strengths and capabilities.
Q: What value do you bring to clinical research technology companies?
A: Technology vendors in the clinical research space often struggle with lengthy sales cycles and complex buying committees. Having led sales teams for clinical research technology companies, I help tech vendors create targeted sales strategies, develop messaging that resonates with research organizations, and implement effective sales processes that shorten time-to-close and increase win rates.
Q: How do you support IRBs with their commercial efforts?
A: IRBs operate in a highly regulated environment where traditional sales approaches often fall short. My eight years of experience working directly for an IRB allows me to help these organizations develop consultative selling approaches, create value propositions beyond regulatory compliance, and implement growth strategies that respect the ethical framework within which IRBs operate.
Q: What makes your consulting valuable for small CROs and specialty consultants?
A: Small CROs and specialty consultants often compete against much larger organizations with extensive business development resources. I help these organizations develop niche positioning strategies, create targeted prospecting plans, and implement sales approaches that leverage their agility and specialized expertise to win against larger competitors.
Q: What makes your approach different from general sales consultants?
A: My 17 years of experience specifically across the clinical research ecosystem—working with site networks, IRBs, technology vendors, and a data provider—means I understand the industry's unique dynamics from multiple perspectives. Generic sales approaches often fail in clinical research, where relationships, regulatory considerations, and specialized knowledge are critical success factors.
Q: How does a fractional CCO or Sales Leadership arrangement work?
A: As your fractional CCO or Sales Leader, I provide executive-level commercial leadership on a part-time basis. This gives clinical research organizations access to strategic guidance, sales team development, and revenue growth initiatives without the cost of a full-time executive. Arrangements typically include regular strategy sessions, sales team coaching, and hands-on support with key accounts.
Q: I'm just starting to build my sales function. Can you help at this early stage?
A: Absolutely. Early-stage sales development is one of my specialties. Whether you're a research site network looking to formalize your business development approach or a clinical technology startup creating your first sales process, I help organizations build effective commercial foundations that scale as you grow.
Q: How familiar are you with selling to specific buyer roles in clinical research?
A: Having worked across the clinical research ecosystem, I understand the motivations and concerns of key decision-makers including principal investigators, site directors, clinical operations leaders, procurement teams, and C-suite executives. This multi-faceted perspective helps me develop targeted sales strategies that address the unique priorities of each stakeholder in the buying process.
Contact:
(215) 346-6162
www.acg-clinical.com
info@acg-clinical.com